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Sling TV CEO Roger Lynch predicts the companies powering streaming boxes will run your TV set next. He hopes this will bring "a lot more content to Apple TV." Apple TV now features a catalog of apps that contrasts with the "pretty closed environment" it previously offered. That means your TV screen may look more like your phone than the current, unwieldy grid of channels, times and programs.īut Lynch also viewed Apple's move in the direction of an App Store for television as an interesting reversal for the electronics giant. He predicts that smart televisions, the sets capable of hooking up to the Internet, will be powered by the companies making streaming boxes. When Apple touted its new box, Chief Executive Tim Cook proclaimed that the future of television is apps. Google, Amazon and Roku all sell online set-top boxes, and on Monday, Apple began selling its updated $149 Apple TV. The emergence of Sling TV, which is based in Englewood, Colorado, and owned by traditional satellite TV provider Dish Network, comes as a clutch of tech giants vie for a place in your home. As the only service of its kind available across the US, Sling provides a glimpse at what may become the norm in your living room. As digital video options like Netflix, YouTube and Hulu have gained momentum, people's interest in dropping regular television subscriptions has grown.Īfraid that young people and folks fed up with sky-high cable bills will forsake pay TV completely, some old-school TV companies have shown interest in backing online options like Sling. Sling also offers a peek at a possible future for television.
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As recently as a couple years ago, that was a galling prospect to the TV industry. Its bundle of select channels, starting at $20 a month, lets customers watch live television over the Internet without a pricey cable subscription loaded up with hundreds of networks. Launched in February, Sling TV is the first virtual TV service with multiple live channels. Sling TV Chief Executive Roger Lynch finished the race to launch online TV just in time for the start of a new contest between the devices that stream it.